You are currently visiting shopify. The Business Advisor. Businesss can accept payments, advertise and otherwise present yourself in a business sense under this name. Get free online marketing tips and resources delivered directly to your inbox. Create your store. Some states impose harsh penalties for failure to register a DBA name, including civil and criminal. Following a doing business as some of the most popular reasons a doing business as businesses use a DBA name. Heather Hudson. Procedures for filing for a fictitious name vary among states. Do I need a DBA? If sole proprietors choose to operate a business under a name other than their personal name, they need to register that name with the state, county, city, or town dokng which the business operates. Your business name is more than just a name. Banks often will require you to show them doung DBA filing or assumed name certificate as proof you busines the name. This way, you can create separate websites specifically targeting customers with different needs, e. Would you be able to help us setting up a DBA?